The Clearvision rebrand project was my biggest and most rewarding challenge to date. When I joined the team in 2013, Clearvision had little in the way of a brand. The logo was dated and lacking in representing such a fast moving and growing company.
I created a business case for a logo and brand ‘refresh’ alongside the rest of the marketing team, working with key stakeholders for over a year for sign off. When we hit the green light, my brief was to create a new logo that had conservative change but with maximum impact.
I developed a number of emblems, sketches and mock-ups until we decided on a final design. Since then, we’ve developed a full brand identity ranging from general messaging, merchandise and event paraphernalia, to icons, web graphics and advertising.
Clearvision is a multi-million pound turnover software company with offices in the UK, USA and Ireland, and I am extremely proud to have led the brand during it’s most prolific years.